5-Week Live Cohort Course
#befractional.
Your blueprint for starting and growing your fractional or consulting business
Current Cohort
started August 20th
Next Cohort
starts October 29th
For operators, by operators.
Designed for executives looking to start or grow their own fractional or consulting practice
Is #befractional right for you?
Are you a Fractional CRO, CMO, COO, CTO or any other type of Fractional Leader?
Do you consider yourself a Consultant, or do you want to learn to be one?
Are you just dabbling in the Fractional space but have been Advising for some time?
Invest in your success.
Come learn with us.
If you are a Fractional Executive, a Consultant or an Advisor…
(or if you don’t pay attention to titles and are tired of people putting labels on you)
This course will help you:
Start or grow your business
Understand what it takes to market and sell yourself successfully
Learn from others who have been there
Avoid costly mistakes
Reduce "time to happiness"
Create a stand-out positioning and messaging
Scale and exit your practice with intent
Understand fractional vs consultant vs advisor
For questions please email team@befractional.org
How is this program different?
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Live interaction during and post sessions
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Course leaders have been there and done that
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Exclusive group to learn from one another
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Post-program Slack group for ongoing learning
400+ years of combined operator and leadership experience
Okay, it’s not that much.
But, we have been around and we know our stuff.
Henning
Schwinum
Neil
Weitzman
John
Williams
Being a fractional leader or a consultant is hard
It is hard to get going and into a groove
How do I build my brand and market myself?
How do I sell when I am not a salesperson?
Where do I find clients ongoing?
How do I price, contract, bill, invoice, collect etc?
How do I keep learning?
Where do I turn for help?
But when you win…. It’s oh so good!
Always learning
New and wonderful relationships
A variety of interesting clients
Can be lucrative
Choose your clients and who you work with
Own corporation advantages
Your schedule is yours
In control of your own destiny
The Curriculum & Key Learning Outcomes
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Key Learning Outcomes:
Determine if this career is right for you and the directions you can go with it
Identify and focus on your superpowers
Determine your GTM/offering to be able to position yourself effectively
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Key Learning Outcomes:
Determine what to do manually vs. using tech vs. outsourcing
Determine a tech stack to get you started (types and possible brands)
Consider what to add as you grow
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Key Learning Outcomes:
Get the 5 critical elements of your marketing strategy and the tools you need to get started
Brand
Website
Social/Content
Communities / Go-To-Network
Marketplaces (matching clients with fractionals/consultants)
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Key Learning Outcomes:
Determine how to develop a multi-channel sales strategy
Believe in the give-to-get model
Aligning your Strengths - know how to defer & refer to stay in your excellence zone
Begin building your partnership/referral network
Apply the ABP (always be prospecting) approach
Learn to increase your conversion rate on closing deals
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Key Learning Outcomes:
Identify if the day in the life of a fractional is for you
Ensure you will be able to keep up with the Jones
Begin to think about your end game and know if scaling is right for you
Apply Today
Course Dates
Next Cohort
Session 1: October 29th | 12 – 1:30pm
Session 2: November 5th | 12 – 1:30 pm
Session 3: November 12th | 12 – 1:30pm
Session 4: November 19th | 12 – 1:30pm
Session 5: November 26th | 12 – 1:30pm
* All times in EST *
What You’ll Get
5 x 1.5 hour live, interactive and engaging sessions
Access to session recordings
Access to all content, slides and templates
Access to an immersive micro-community on Slack – pre-, during, and post-course