5-Week Live Cohort Course
#befractional.
Your blueprint for starting and growing your fractional or consulting business
Current Cohort
started October 29, 2024
Next Cohort
starts January 16th, 2025
For operators, by operators.
Designed for executives looking to start or grow their own fractional or consulting practice
Is #befractional right for you?
Are you a Fractional CRO, CMO, COO, CTO or any other type of Fractional Leader?
Do you consider yourself a Consultant, or do you want to learn to be one?
Are you just dabbling in the Fractional space but have been Advising for some time?
Invest in your success.
Come learn with us.
If you are a Fractional Executive, a Consultant or an Advisor…
(or if you don’t pay attention to titles and are tired of people putting labels on you)
This course will help you:
Start or grow your business
Understand what it takes to market and sell yourself successfully
Learn from others who have been there
Avoid costly mistakes
Reduce "time to happiness"
Create a stand-out positioning and messaging
Scale and exit your practice with intent
Understand fractional vs consultant vs advisor
For questions please email team@befractional.org
How is this program different?
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Live interaction during and post sessions
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Course leaders have been there and done that
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Exclusive group to learn from one another
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Post-program Slack group for ongoing learning
400+ years of combined operator and leadership experience
Okay, it’s not that much.
But, we have been around and we know our stuff.
Henning
Schwinum
Neil
Weitzman
John
Williams
Being a fractional leader or a consultant is hard
It is hard to get going and into a groove
How do I build my brand and market myself?
How do I sell when I am not a salesperson?
Where do I find clients ongoing?
How do I price, contract, bill, invoice, collect etc?
How do I keep learning?
Where do I turn for help?
But when you win…. It’s oh so good!
Always learning
New and wonderful relationships
A variety of interesting clients
Can be lucrative
Choose your clients and who you work with
Own corporation advantages
Your schedule is yours
In control of your own destiny
The Curriculum & Key Learning Outcomes
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This session provides an overview of the fractional executive landscape. It covers the current state of the industry, benchmarks for assignment duration and income, and the various players in the fractional ecosystem. The session also explores different pathways to transitioning into fractional work and emphasizes the importance of a clear positioning statement.
Key Learning Outcomes:
Determine if this career is right for you and the directions you can go with it
Identify and focus on your superpowers
Determine your GTM/offering to be able to position yourself effectively
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This session focuses on building a strong brand and marketing strategy for fractional executives. It covers topics such as defining your ideal customer profile (ICP), creating buyer personas, developing a pricing matrix, and tailoring content to specific target audiences. The session highlights the need to provide value upfront and establish clear communication channel.
Key Learning Outcomes:
Get the 5 critical elements of your marketing strategy and the tools you need to get started
Brand
Website
Social/Content
Communities / Go-To-Network
Marketplaces (matching clients with fractionals/consultants)
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This session is divided into two parts. The first part covers strategies for finding and connecting with potential clients, generating interest, and converting that interest into contracts. The second part discusses the importance of ongoing qualification, value alignment, managing client expectations, using diagnostic contracts, and concluding engagements with an impact summary.
Key Learning Outcomes:
Determine how to develop a multi-channel sales strategy
Believe in the give-to-get model
Aligning your Strengths - know how to defer & refer to stay in your excellence zone
Begin building your partnership/referral network
Apply the ABP (always be prospecting) approach
Learn to increase your conversion rate on closing deals
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This session focuses on the essential tools and technologies that can help fractional executives streamline their business processes. The session covers a range of tools for data enrichment, lead generation, email writing, LinkedIn automation, and CRM. It emphasizes the importance of selecting tools that are simple, easy to use, and fit the needs of solopreneurs.
Key Learning Outcomes:
Determine what to do manually vs. using tech vs. outsourcing
Determine a tech stack to get you started (types and possible brands)
Consider what to add as you grow
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This session addresses the challenges and opportunities of scaling a fractional practice and preparing for potential exit strategies. It covers topics such as time management, productizing services, building teams, entering partnerships, managing feast and famine periods, and ensuring revenue predictability. The session also includes a discussion on the importance of using time blocking techniques to improve efficiency.
Key Learning Outcomes:
Identify if the day in the life of a fractional is for you
Ensure you will be able to keep up with the Jones
Begin to think about your end game and know if scaling is right for you
Apply Today
Course Dates
Next Cohort
Session 1: January 16th | 12 – 1:30pm
Session 2: January 23rd | 12 – 1:30 pm
Session 3: January 30th | 12 – 1:30pm
Session 4: February 6th | 12 – 1:30pm
Session 5: February 13th | 12 – 1:30pm
* All times in EST *
What You’ll Get
5 x 1.5 hour live, interactive, human-lead, and engaging sessions
Access to session recordings
Access to all content, slides and templates
Access to an immersive micro-community on Slack – pre-, during, and post-course