Henning Schwinum
Creative and results-driven entrepreneur with extensive domestic and international experience in Marketing, Supply Chain, General Management, and predominantly Sales. Built and led sales teams for Chemicals, SAAS, and Professional Services.
Founded Vendux four years ago to help companies grow their sales leadership capital by matching them with the fractional sales leader necessary to transform their sales strategy, increase revenue and move business to the next level.
Lives on the Central Coast of California, enjoys wine and the outdoors, and calls the world his home.
John Williams
As a commercial operator with 25+ years experience, I help SaaS scale-up organizations accelerate through the post product-market-fit, $5M<$30M ARR growth stage, typically with 100’s to 1000’s of customers.
My experience as a member of an executive “First-team” is bringing an efficient & effective sense of urgency to goals, agile responses to changing business environments, and purposeful actions based on ethical behaviors - my reputation as a trusted collaborator is honed from adaptive communication styles unique for each team.
Leveraging top practices in SaaS capital/funding with operational & functional expertise, optimizing the path to sustainable growth aligned with the Rule of 40, designing the architecture for each unique go-to-market, and measuring performance with best-in-class unit economics which drive future enterprise value helps teams achieve recursive performance so they can attract, engage, and deliver impact to customers through iterative, incremental improvements throughout the customer lifecycle experience.
